LA GEMMA 5* HOTEL BOUTIQUE CONCEPT
“THE ATMOSPHERE OF HOME, IN THE HOTEL”
The project was born with the precise idea of Massimiliano Cecchi to promote a new concept of Hospitality branded Made in Italy, ambitiously affirming the values of conviviality, excellence, and innovation.
The realization of the first 5-star hotel, “Hotel La Gemma,” and “LUCA’S Restaurant” in Florence, dedicated to his father Luca Cecchi, represents the unfolding of a unique concept. Italian home feeling combined with the characteristic design of a high-value diamond, able to combine elegance and comfort with a refined atmosphere where familiarity is at the center of everything.
An unmistakable style and a highly sartorial soul are the qualities promoted by the different actors involved in this initiative. An exceptional team that brings together their expertise with the positive relationships established over the years in the real estate and hospitality industry.
“La Gemma,” whose acronym brings together the names of Luca and Alessandra (the parents) and their children Ginevra, Edoardo, Massimiliano, Maria Sole, and Andrea, is a dedication to the work and entrepreneurial experience of the Cecchi family, promoting a new idea of hospitality that translates into soulful environments.
They create a contemporary Hôtellerie format, characterized by a welcoming dimension that makes it very similar to a stately home, in which they can create, also due to the number of guests, highly personalized experiences.
Our mission is to open the six gems in the six most important cities in Italy and then open the doors to international markets.